Biography
Using data and AI to transform businesses by asking not just "What?" and "How much?", but also "What if?" and "Why?". I guide companies beyond merely being data-driven to building cultures where data sparks innovation, challenges assumptions, and delivers breakthrough results.
As a hands-on practitioner with over 15 years of experience, I have built and led high-performance data teams across Europe and the U.S. Working with a diverse range of clients—from agile startups to government organizations and Fortune 500 corporations—I help organizations generate transformative value by making data a true strategic asset.
I believe the key to unlocking data’s power lies in understanding human psychology and fostering an evidence-based culture. I enjoy making these often-complex concepts accessible and actionable. My TED Talks have reached over 5 million viewers, and I've given invited talks at Stanford, Wharton Unilever, Mars, Red Bull, Hugo Boss, Munich Re and many other interesting places.
My best-selling book "Data Inspired" (German edition) explores how to build a culture of evidence-based decision making. A completely updated English edition is forthcoming in 2026!
