Biography
I’m Kevin C. Roy, Founder and CEO of GreenBanana SEO.
I’ve spent my career focused on helping companies grow through search and digital marketing that drives real business results, not just reports. Since founding GreenBanana, I’ve worked with brands across a wide range of industries to improve visibility, increase conversions, and build strategies that turn search into revenue.
My background is rooted in performance-driven SEO, paid media, and conversion-focused digital strategy. Early on, I believed agencies should be judged by outcomes, not activity. That mindset helped shape the way we built GreenBanana, and it still drives how I think about marketing today.
Right now, I’m especially focused on where search is going next.
Search is no longer just about rankings. It is about whether your brand is clear enough, credible enough, and structured well enough to be surfaced in AI-generated answers. That means stronger content architecture, better entity signals, smarter schema, and a real understanding of how trust is built across websites, media, search engines, and AI platforms.
That is where a lot of my work is today: helping companies earn visibility not just in traditional search, but in Google AI Overviews, ChatGPT, Gemini, Claude, Copilot, Perplexity, and other AI-driven search experiences.
Topics I speak and write about include SEO, AI Search, AEO, GEO, schema strategy, Google Ads, and digital growth strategy.
I care about practical strategy, clear communication, and measurable results. I like ideas that can actually be implemented and tested, not marketing talk that sounds good in a pitch deck.
Outside of work, I’m involved in community leadership through the Greater Beverly YMCA, and personally I’m happiest doing something active, whether that is lifting, skiing, surfing, hiking, or fishing off the Massachusetts coast.
