Biography
Startling statistic: For three out of five agency owners, the number one pain point is finding new clients. And not just any clients; you want right-fit clients. Let me share some hard truths and some insights.
Hard truth: You must write the right book to get impact and influence. Ironically, many agency owners, business coaches, and consultants feel writing and publishing a book is too time-consuming, expensive, or undignified.
Even if they tried writing, most agencies are frustrated by a lack of results.
Agency owners even worry if marketing would ever work for them. And no wonder. According to a professor from the Harvard Business School, David Maister, the typical sales and marketing hype that works for retailers and manufacturers is not only a waste of time and money for agencies, it actually repels clients.
Hype actually makes agency owners less attractive to prospective clients. But agencies willing to write the right book find it gives them more impact and influence with prospective clients.
Insight: Book is the #1 tool. However, research has proven there is a better way. There is a proven process for marketing with integrity and getting an up to 400 percent to 2000 percent return on your marketing investment.
For agencies, I believe with my heart of hearts: that the number one marketing tool is a book and the number one marketing strategy is a speech.
RESEARCH SHOWS AGENCIES CAN FILL A PIPELINE WITH QUALIFIED PROSPECTS IN AS LITTLE AS THIRTY DAYS BY OFFERING ADVICE AND RESEARCH TO RIGHT-FIT PROSPECTS ON HOW TO OVERCOME THEIR MOST PRESSING PROBLEMS.
At Indie Books International, we believe in four cornerstone declarations: • You can author a great book • You can persuade with your stories • You can attract high-paying clients • You can have more impact and influence
The Indie Books International signature offering is called a Strategic Book BluePrint™, and as developmental editors, we have used it to help hundreds of agencies and consultants attract high-paying clients by marketing with a book and a speech.
