Biography
Georgina Woodley is the Founder and Chief Insights Officer of Custology Insights, where she helps organisations better understand customers, employees, and organisational performance through research, insight, and strategic consulting.
She has more than 20 years of experience in consulting, customer psychology, and market research, including roles with Deloitte Consulting and 13 years as Managing Director ANZ for BVA BDRC. Her work helps leaders make better decisions through deeper customer and organisational insight.
Georgina is also the creator of Joy-O-Meter and the Human Energy Intelligence framework, which explores how human capacity, wellbeing, leadership, and organisational energy influence business performance. She is the founder of The Transformation Initiative, which brings together evidence-informed approaches to help organisations unlock greater human capacity and performance.
