Diane Hammons, Director of Digital Engagement, WG Content With a career spanning hospital systems, national insurers and cloud technology companies, Diane understands the realities and roadblocks of digital transformation, specifically in healthcare.
Diane leads the AI Pathfinders, a WG Content team dedicated to exploring how emerging technologies like AI can enhance content creation while honoring strict standards and client policies in regulated industries. She’s an industry speaker and frequent podcast guest known for making complex AI concepts accessible.
WG Content is a healthcare-focused content agency that builds lasting relationships through strategic writing — helping clients lead with content that’s fresh, accessible and radically empathetic.
See how WG Content structures their blog to increase AI visibility. (https://wgcontent.com/blog/aeo-and-geo-optimizing-content-for-search-intent/)
Connect with Diane at https://www.linkedin.com/in/dianehammons/
Dr. Darren engages in a thought-provoking discussion with Diane Hammons, the Director of Digital Engagement for WG Content, about the evolving landscape of SEO and content creation in the age of AI. The conversation delves into how generative AI is reshaping content strategy, the importance of structured communication, and how professionals can thrive in the face of technological disruption. Diane shares his insights on balancing creativity with AI augmentation and discusses actionable strategies for enhancing content visibility in a competitive digital sphere. ## Takeaways - **Embrace AI Augmentation:** Use AI tools as collaborators rather than replacements, enhancing creativity and productivity in content creation. - **Structure Matters:** Leading with key takeaways and creating bullet points make content easier to digest for both readers and AI algorithms. - **Adapt Communication Strategies:** Tailor messaging not only for target audiences but also for AI, which influences how content is presented to users. - **Continuous Learning:** Keeping abreast of both AI developments and content strategies is crucial for sustained growth in digital engagement. - **Augmenting Roles:** The shift in roles from content creators to managers requires new skill sets, demanding greater adaptability and openness to training. ## Chapters - [00:00] Introduction and Overview - [02:15] Meet Diane Hammons: Background and Journey - [05:45] The Impact of Generative AI on Content Creation - [09:30] Adapting to Change: Encouraging Industry Colleagues - [15:00] Using AI as a Brainstorming Partner - [20:00] Making Content More Digestible for Readers and AI - [25:45] SEO Best Practices in the Age of AI - [32:30] The Evolution of Jobs in Light of AI Advancements - [37:00] Engagement Strategies for High Visibility - [40:15] Conclusion and Call to Action ```